Another example of pre-marketing we used with our own racing airplane. We share the majority of our small projects with our fans leading up to the big race each year. Many of these fans would share the projects generating a viral marketing of sorts. Once we had a good base going, we announced a fan sponsor program including team shirts. This allowed the fans to be a part of the racing effort. We announced the shirt design and pre-sold many shirts before we even placed the first print order!
On top of the marketing aspect, we have to brag a little bit and admit that is one good looking team shirt! We designed the shirt using Adobe Illustrator as vector art, this way it can be sized to any application and maintain accuracy. We are now familiar with screen printing requirements.